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Bevtrac – walk in your consumer’s shoes
IWSR is the only global drinks data specialist that provides a full understanding of the global beverage alcohol industry, by combining both market and consumer data.
Designed in collaboration with the world’s leading drinks companies, Bevtrac monitors the consumer drivers that impact beverage alcohol purchasing behaviour, category choice and occasion.
Know your market; know your consumer
Bevtrac follows a consistent and reliable methodology, delivering the answers no one else can provide.
- Key drivers by channel, price point and occasion
- Category usage by incidence, frequency, intensity and attitude
- Demographic profiling and market sizing
- Reliable cross-market comparisons
- Focus on hot topics such as premiumisation, moderation and alternative beverages
Relevant Team
Richard Halstead
Chief Operating Officer Consumer Insights and Custom Analytics
Luis Osorio
Head of Custom Research and Consumer Insights
Yasmin Abreha
Head of Operations - Insights
Jasmin Blockley
Head of Consumer Data
Nastya Timofeeva
Product Lead - Bevtrac
Chief Operating Officer Consumer Insights and Custom Analytics
Richard Halstead
Richard Halstead is COO of Consulting and Consumer Research, calling on over 20 years' experience as a consumer behaviour expert in the global beverage industry. Richard co-founded Wine Intelligence, the market leader for wine consumer data, and led the company’s operations for 20 years, before it was acquired by IWSR in 2020.
Richard is a Certified Member of the Market Research Society and holds an MBA with distinction from London Business School.
Richard joined IWSR in December 2020 and draws on his extensive experience to develop the consumer insight and consulting functions to support and drive clients’ strategic decision making.
Head of Custom Research and Consumer Insights
Luis Osorio
Head of Operations - Insights
Yasmin Abreha
Head of Consumer Data
Jasmin Blockley
Product Lead - Bevtrac
Nastya Timofeeva
"IWSR is necessary to have in a global function. They give you that 80/20 view of what is happening in the market."
| Leading Dutch global spirits company
The new codes of premiumisation
An analysis of the evolution and future of premiumisation in beverage alcohol
8 Key trends set to shape beverage alcohol in 2024
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
Head office
IWSR,
Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
United Kingdom
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