IWSR is the leading global drinks data and analytics provider. By combining best-in-class market and consumer data, AI-enabled analytics and on-the-ground market experts, we offer a full understanding of the global beverage alcohol industry. 

We are exclusively focused on quantifying, forecasting and tracking wine, spirits, beer, cider, RTDs, and no/low alcohol across 160+ countries.

IWSR originally stood for ‘International Wine and Spirits Record’. However, the company has evolved and our expertise now also covers beer, RTDs and no/low-alcohol. Therefore, we have adapted our name and we are now simply known as IWSR.

We are the only global drinks specialist to combine market and consumer data with a network of on-the-ground experts, to provide a crucial overlay of human intelligence. An independent survey of 70 insight leaders in 30 beverage alcohol companies scored IWSR higher against our competitors on: accuracy of data, granularity, geographic breadth, provider expertise, ease-of-use, and availability of support.

IWSR maps market, consumer and macro-economic data against on-the-ground insights from our market experts. We are the only data company to visit and speak with key industry players around the world. This unique methodology gives us a clearer picture of actual consumption and a better understanding of market dynamics.

Our consumer data comes from the most comprehensive surveys of beverage alcohol drinkers conducted globally. In a typical year we will conduct over 250,000 interviews to help us understand consumer usage of, and attitudes towards, beverage alcohol.