Data - IWSR

Our data

IWSR’s unique data enables you to make better-informed strategic decisions and future-proof your business.

Unrivalled knowledge base

No one speaks to as many key players around the world
No one better understands the unofficial, cross-border market
Conflicts reconciled between official data and market reality
50+ years market and 20+ years consumer data insights
Unique methodology builds insights where no statistics exist.

Access our data

Unparalleled coverage

Access market data, 5-year forecasts and consumer behaviour analysis on a weekly, monthly, quarterly, bi-annual or annual basis.

Our database tracks the following:

Volume consumption and retail value, segmented by price band
Industry drivers including ecommerce, convenience and premiumisation
160+ countries, with additional in-depth analysis of key regions, such as US and India
Total market coverage across on and off-premises, ecommerce and global travel retail
Consumer drivers and attitudes, including purchase rates, awareness and new concept testing
Performance by brand line and brand owner
Product Innovation – trend features, product launches, packaging formats and marketing campaigns.

Brands we monitor

IWSR’s database tracks the global drinks market to the brand line and brand owner level. Covering all sub-categories, we are trusted by brand owners, financial companies, M&A houses, distributors, suppliers and other industry stakeholders.

We track brands with the following minimum volume consumption:

Wines: 500 nine-litre cases
Value/standard/premium spirits: 250 cases
High-end spirits: 50 cases
Beer, cider, RTDs
No alcohol

If you believe your brand should be included in IWSR’s database, email: brands@theiwsr.com

Include the following in your email:

Name, job title and company name
Category: Spirits, Wine, Beer, Cider, RTD or no/low alcohol
Volume sales in the last year
Export markets (if applicable)

IWSR is an unbiased data provider for the global drinks industry. If your brand meets the criteria outlined above, we will get back in touch. There is no cost associated with this process.