Forecasting for the beverage alcohol market 

IWSR forecasting capabilities include powerful, data-driven tools that provide unrivalled granularity and transparency into the future of the beverage alcohol market. Our clients get a 10-year outlook on the data, bi-annual updates and scenario-based analysis capabilities for 31 key markets. 

50+

years of industry experience

160+

markets covered for research

30+

languages spoken in the team

Access to IWSR’s Global Forecast Suite enables you to:

  • Make better strategic decisions with visibility into future market direction
  • Identify long-term opportunities in volume/value growth by market and category
  • Allocate resources and investments with greater confidence and monitor forecasts on a biannual basis
  • Scenario-test plans against potential macroeconomic or policy shocks
Equipment for the preparation of beer

Global Forecast Suite features:

  • 10-year outlook volume and value category forecasts for 31 markets updated bi-annually
  • ROW forecasted with 5-year outlook, updated annually
  • Scenario Planning Tool: Comparative analysis of macro inputs to evaluate impact on forecast over a ten-year period, allowing you to test the impact of disruptive events
  • Analyse forecasts by category, channel and price brand
Whiskey based drink with orange rind

"We use IWSR’s data products to make strategic decisions and wouldn’t be able to do so without it."

|  Winemaker and global distributor

Bottles of beer on production line

5 Key Trends Shifting The Beverage Alcohol Market In 2025

IWSR evaluates the trends and market forces driving the global beverage alcohol industry