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US Navigator – state by state deep dive
IWSR’s US Navigator offers the only holistic monthly view of the total United States beverage alcohol market at the state level.
Designed in collaboration with a Client Advisory Board of US drinks market experts, Navigator provides a more granular view of US consumption data, including a breakdown of state-level category data by price tier and channel.
Modelling the detail you need, to:
- Understand seasonality of consumption trends by state
- Monitor the impact of marketing campaigns or external influences on market performance
- Pivot quickly in response to market performance changes
- Analyse performance alongside IWSR’s Global Database
Relevant Team
Marten Lodewijks
President IWSR US
Adam Rogers
Research Director – North America
Alexandre Gater
Data Pooling Manager
President IWSR US
Marten Lodewijks
Marten Lodewijks is the President of IWSR US, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined in March 2023 and draws upon his deep industry expertise to develop and implement IWSR’s strategy in the critical US market.
Research Director – North America
Adam Rogers
Data Pooling Manager
Alexandre Gater
"The data we get from IWSR is critical."
| Strategy and Corporate Development Director, Multinational beverage alcohol producer
8 Key trends set to shape beverage alcohol in 2024
IWSR evaluates the trends and market forces driving the global beverage alcohol industry
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Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
United Kingdom
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