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Identify growth opportunities
Understand the drivers of growth:
Quantify
Quantify size and growth potential of key markets and categories, and understand how they have developed over time.
Track
Track competitive threats from key incumbent and emerging competitors, and understand why they are gaining traction.
Identify
Identify gaps in the market, such as categories entering a new growth phase, and define opportunities to grow market share.
Quantify your opportunities:
Identify
Identify your most dynamic channels and categories, and the consumer behaviours driving performance.
Determine
Determine complementary geographies, new business lines and customer segments to target.
Evaluate
Evaluate the most valuable revenue streams, align strategy with market shifts, and plan for effective resource management.
Develop your growth strategy:
Identify
Identify how growth will be delivered via existing or new products.
Develop
Develop innovation and M&A strategies.
Assess
Assess risks and potential scenarios.
Relevant Team
Richard Halstead
Chief Operating Officer Consumer Insights and Custom Analytics
Marten Lodewijks
President IWSR US
Luke Tegner
Consulting Director
Chief Operating Officer Consumer Insights and Custom Analytics
Richard Halstead
Richard Halstead is COO of Consulting and Consumer Research, calling on over 20 years' experience as a consumer behaviour expert in the global beverage industry. Richard co-founded Wine Intelligence, the market leader for wine consumer data, and led the company’s operations for 20 years, before it was acquired by IWSR in 2020.
Richard is a Certified Member of the Market Research Society and holds an MBA with distinction from London Business School.
Richard joined IWSR in December 2020 and draws on his extensive experience to develop the consumer insight and consulting functions to support and drive clients’ strategic decision making.
President IWSR US
Marten Lodewijks
Marten Lodewijks is the President of IWSR US, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined in March 2023 and draws upon his deep industry expertise to develop and implement IWSR’s strategy in the critical US market.
Consulting Director
Luke Tegner
"IWSR are mission critical for new countries as that helps us decide how much investment we want to put in a specific market."
| Multinational vodka producer
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Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
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