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Navigate change
Track and adapt to market changes:
Measure
Measure market influences and macro trend shifts over time.
Identify
Identify and understand consumer behaviour shifts.
Adopt
Adopt strategies based on whether shifts are likely to be cyclical or structural.
Respond to unexpected developments:
Quantify
Quantify the impact of regulatory, political and macro-economic shifts.
Compare
Compare historical consumer and market responses to these shifts, with likely future responses.
Plan
Plan for projected impacts and maximising opportunities.
Shape ongoing portfolio management:
Benchmark
Benchmark your portfolio against category performance across markets and channels.
Map
Map the evolution of consumer preferences and sentiment.
Identify
Identify white space opportunities and competitive threats.
Relevant Team
Richard Halstead
Chief Operating Officer Consumer Insights and Custom Analytics
Marten Lodewijks
President IWSR US
Luke Tegner
Consulting Director
Chief Operating Officer Consumer Insights and Custom Analytics
Richard Halstead
Richard Halstead is COO of Consulting and Consumer Research, calling on over 20 years' experience as a consumer behaviour expert in the global beverage industry. Richard co-founded Wine Intelligence, the market leader for wine consumer data, and led the company’s operations for 20 years, before it was acquired by IWSR in 2020.
Richard is a Certified Member of the Market Research Society and holds an MBA with distinction from London Business School.
Richard joined IWSR in December 2020 and draws on his extensive experience to develop the consumer insight and consulting functions to support and drive clients’ strategic decision making.
President IWSR US
Marten Lodewijks
Marten Lodewijks is the President of IWSR US, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined in March 2023 and draws upon his deep industry expertise to develop and implement IWSR’s strategy in the critical US market.
Consulting Director
Luke Tegner
"It’s critical to have IWSR’s data when markets are changing."
| CEO, Leading spirits producer
Our solutions will help you:
Identify growth opportunities
Leverage consumer sentiment
Drive innovation
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Bevtrac
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IWSR,
Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
United Kingdom
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