19/03/2025

IWSR Speakeasy: Evolution of beverage alcohol trends in the US

The latest video in IWSR's Speakeasy Expert Series

IWSR’s video series, IWSR Speakeasy, features experts from across global beverage alcohol discussing key trends and shifts in the market.

This month’s conversation focuses on the US and how the market and consumer trends are evolving in light of uncertainties and challenges since the Covid-19 pandemic, with Marten Lodewijks, President, US, IWSR and Koryn Ternes, Consulting Manager, IWSR. Hosted by Bill Paugh.

Chapters

00:40 Preliminary full year 2024 performance overview

04:20 What’s changed since the pandemic spike?

05:00 What is the impact of inflation?

06:10 Top reasons and influences for moderating

10:00 The rise of RTDs

10:45 No-alcohol bright spot

12:20 How are consumers choosing to spend their money?

14:45 Evolution of on-trade participation

17:00 Expectations for the US beverage alcohol industry over the next few years

Learn more about US Navigator, the only holistic monthly view of the total United States beverage alcohol market at the state level.

The above analysis reflects IWSR data from the 2024 data release. For more in-depth data and current analysis, please get in touch.