IWSR Speakeasy: Preliminary Read – Trends, consumers and shifts

IWSR’s video series, IWSR Speakeasy, features experts from across global beverage alcohol discussing key trends and shifts in the market.

This month’s conversation focuses on the Preliminary Read of the 2025 Global Database.

Emily Neill, COO Research, joins Richard Halstead, COO Consumer Insights, to discuss the beverage alcohol market performance highlights from 2024 and the trends, external pressures and consumer behaviour driving these results.

Recorded midday 3rd April before tariffs were announced.

Chapters

01:35    2024 performance overview

03:00    Is there any good news?

04:50    Where did market and category performance exceed forecast expectations?

06:05    Why are we seeing a continued decline in overall volumes?

10:30    Understanding the forms of moderation

12:25    Occasion trend developments: Where are consumers choosing to drink?

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15:35    Impact of demography driving change

17:45    Dispelling myths about Gen Z

19:30    Moderation impacting high frequency categories

22:25    No-alcohol consumption patterns and occasions

25:05    Lighter drinks benefiting from moderation trend

25:50    Impact of tariffs

30:00    2025 predictions