IWSR Speakeasy: The rise of no- and low-alcohol beverages

IWSR’s video series, IWSR Speakeasy, features experts from across global beverage alcohol discussing key trends and shifts in the market.

This month’s conversation focuses on the rise of no- and low-alcohol beverages and consumer attitudes towards this segment, with Richard Halstead, COO Consumer Insights, and Susie Goldspink, Head of No/Low Insights.

Chapters

01:09 Impact of abstention events

03:18 Are consumers drinking less?

06:32 How do we define no and low-alcohol beverages?

08:15 No/low-alcohol beverage performance in ten key markets

09:02 Drivers of growth

12:48 Who is drinking no/low beverages?

13:48 What are the barriers for no/low beverages?

14:45 Why is no-alcohol outpacing low-alcohol?

16:22 Which markets offer the best opportunities for no- and low-alcohol products?

18:52 Consumer trends by generation and moderation strategies

21:29 Expectations for the no- and low-alcohol market over the next few years