IWSR Speakeasy: Premiumisation and the New Consumer

IWSR’s newly launched video series, IWSR Speakeasy, features experts from across global beverage alcohol discussing key trends and shifts in the market.

This month’s conversation focuses on the emergence of a new premium consumer, and what it means for brand owner strategies. You can watch the video below.

The discussion is based on analysis from our latest ebook: The New Codes of Premiumisation.

You can read the full ebook here.